Accident Fund Holdings, Inc. Becomes AF Group; Transition Reflects Growth as Top-Tier Insurance Provider

March 1, 2016

Lansing, Mich. – Accident Fund Holdings, Inc. announced today it is becoming AF Group, a transition that reflects the organization’s unified, collective strength while positioning it for future growth and diversification.

“As a premier provider of innovative insurance solutions, we are committed to leading the industry with superior underwriting and exceptional medical management strategies,” said Liz Haar, president and CEO of AF Group. “The collective strength of AF Group ensures our customers have access to these resources along with the support needed to keep costs down and workplaces safe. Beyond this, we are also focused on transforming our organization by expanding our insurance offerings outside of workers’ compensation to meet the evolving needs of employers and agents.”

The company was founded in 1912 as a Michigan accident fund and has experienced significant growth from a state agency to a customer-centric organization with strong core competencies. AF Group presently supports four brands: Accident Fund, United Heartland, CompWest and Third Coast Underwriters – who specialize in protecting organizations from unpredictable and significant costs related to workplace injuries. AF Group has more than 1,100 employees and is licensed in all 50 states and the District of Columbia.

To learn more about AF Group and its brands, visit

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